Hello potential future Oatly interim employee

It's us. The original oat drink company from Sweden with operations in Korea. We're looking for someone to join our Seoul team for 4 months while a team member is on the very important mission to bring a baby to this world. Someone who knows the city, loves the food and drink scene, gets excited about culture, partnerships and events, and wants to help make Oatly impossible to ignore.

At Oatly, we're on a mission to make it easier for people to eat better and live healthier lives without recklessly taxing the planet's resources. Simple as that.

We see Seoul as one of the world's most exciting food, coffee and culture cities. We're looking for someone who can help us show up in the right places, with the right people, in the right way.

WHAT WE NEED YOU TO DO

We're looking for someone who knows how to turn ideas into experiences people remember. Someone who gets excited about culture, coffee, creativity, and finding new ways to make Oatly show up in the world.

In this role, you'll bring the Oatly brand to life across Korea. You'll lead local brand activations in Seoul and beyond, working closely with our Commercial, Barista, Partnerships, Events and Creative teams to create moments that spark conversation, build connections and make people care about what we do.

Whether it's an industry event, a cultural partnership, a barista community initiative or something completely new that nobody has thought of yet, you'll be at the center of making it happen. You'll identify opportunities, build relationships, coordinate the details, and ensure every activation feels unmistakably Oatly.

A few things you'll be doing:

Bring Oatly's local brand activation calendar to life across Korea.
Develop and deliver memorable events, partnerships and cultural activations.
Collaborate closely with Commercial and Barista teams to support growth in the market.
Spot opportunities to make Oatly more visible, relevant and impossible to ignore.
Manage agencies and suppliers from initial brief through flawless execution.
Support budgeting, planning and reporting across activation projects.
Coordinate production, logistics, staffing and onsite delivery.
Partner with local and global teams to ensure every activation meets the highest standards.

But, you know, these are just the things we can think of right now. This might be the job today, but tomorrow brings new opportunities, new challenges and new ideas. So being curious, adaptable and excited about the unknown will take you far.

You'll report to the Executive Creative Director, International Markets, and the Country Manager APAC. The role is based in Seoul and requires professional proficiency in both Korean and English.

This next section is for all the bullet point lovers out there...

WHAT WE NEED YOU TO BRING TO THE TABLE

You have experience bringing brands to life through activations, events, partnerships, marketing or other consumer-facing experiences.
You love turning ideas into experiences that people remember, talk about and want to be part of.
You know Seoul inside and out, from its food and coffee scene to culture, lifestyle and emerging trends.
You have a strong network and enjoy building relationships across hospitality, media, creators, communities and cultural spaces.
You know how to spot opportunities and turn them into meaningful partnerships, launches and activations.
You’re proactive, resourceful and excited by the challenge of helping an iconic brand grow and stand out in Korea.
Most importantly, you're curious, adaptable and energized by the idea that the best opportunities are often the ones nobody has thought of yet.

WHO WE NEED YOU TO BE

We think your oatsomeness is built upon the following qualities:

Passionate about creating positive change and helping build a more sustainable future.
Full of ideas and always looking for creative ways to make brands stand out.
A natural doer who turns plans into action and gets things across the finish line.
Highly organised and comfortable juggling multiple projects, deadlines and stakeholders.
Curious about culture, food, drinks, people and what gets them excited.
Great at building relationships and bringing people together around a shared idea.
Resourceful, proactive and not afraid to figure things out as you go.
Comfortable with change, ambiguity and the occasional bit of chaos.
Calm under pressure and able to keep moving when things don't go as planned.
Excited by the opportunity to help shape how Oatly shows up in Korea.

Most importantly, you're someone who wants to make things happen, challenge the status quo, and have fun while doing it.

YOUR APPLICATION

Phew! Well done if you’ve got this far. We’re glad we’ve still got your attention because we’ve got one last super important point to make.

As you can probably tell, we’re a norm-breaking company. For us, diversity and differences are an obvious asset. We know that amazing candidates can sometimes be put off applying for a job unless they can tick every box, and that makes us really sad. So please trust your gut and pop in your application if it’s feeling right. If you have the curiosity, passion, and collaborative spirit, let’s do this together! It will be fun!

Last day of application: 25th of August.

We treat all candidates equally: If you are interested, please apply through our application system - any correspondence should come from there. This will ensure that the candidate experience is smooth and fair to everyone!

Love Oatly XOXO

 #LI-TA1

Brand Activation Manager (interim) at Oatly South Korea

Bring Oatly to life across Seoul through bold events, cultural partnerships, and unforgettable experiences that inspire change and make the brand impossible to ignore.