WHY OATLY?

Across the world people’s consumption habits and diets are evolving to be more plant-based. Enter Oatly, the #1 oat based dairy alternative producer in the world with products spanning multiple categories.

We’re determined on being part of the discussion on the long-term future of the food and beverage industry. To keep this movement going, we need more brilliant minds to come work with us to keep the momentum going and the Oatly flowing.

Our sole purpose as a company is to make it easy for people to turn what they eat and drink into personal moments of healthy joy without recklessly taxing the planet’s resources in the process.

Sustainability, nutritional health and trust are at the heart of what we do. We are building a culture that constantly upgrades each other so we can upgrade the planet. This is a company that shows great respect and a fearless approach to make positive change. Does this feel exciting? Well, this is where you come in.

WHAT WE NEED YOU TO DO

In this role, you’ll be at the forefront of driving how we connect with millions of consumers on the market and around the world. You will be expected to lead on the development of innovative, insight-driven media strategies that fuel brand growth and business performance.  You’ll work closely with your local market team and with regional teams, including ECDs, Creatives, Brand Leads, and more, to ensure our media approach is bold, effective, and aligned with our purpose. You will be responsible for end-to-end media buying across all channels, including social media, digital, and OOH campaigns, working directly with platform ad managers and media partners to deliver excellence in execution. The role also includes reporting and performance analysis to inform future strategies.

Here’s the main elements of the role...

• Drive global media excellence locally and foster collaboration across markets.
  
• Develop and execute paid social and media strategies aligned with business goals.
  
• Influence briefs with media insights and identify opportunities for innovation.
  
• Own end-to-end media buying and budget management across platforms.
  
• Optimize campaigns through performance monitoring and A/B testing.
  
• Act as media expert for local teams, providing guidance and sharing learnings.
  
• Manage vendor relationships and stay ahead of platform trends.
  
• Ensure accurate financial tracking and deliver post-campaign reports.

But, you know. These are just the things we can think of right now! This might be the job today, but tomorrow brings more change, so being light on your feet and willing to embrace the unknown is a verrrrrry big help.

In this role, you will be part of a the Oatly market network committed to pushing the sustainability agenda, facilitating societal shifts and empowering the plant-based revolution in line with our values and mission. The Media Lead is part of the Oatly Department of Mind Control (ODMC) and will report into Market ECD. The location for this role is at our office in Barcelona.  

This next section is for all the bullet point lovers out there...

WHAT WE NEED YOU TO BRING TO THE TABLE

We are looking for you who are a strategic thinker with hands-on expertise in digital media buying and optimization. Your ability to combine technical know-how with creative problem-solving makes you a key player in driving performance across multiple platforms. 

Other key competencies & experiences:

• 5+ years of experience in global brand, media, and communications strategy.
• Certification within: TikTok Media Buying Professional and Meta Blueprint.
• Deep knowledge of TikTok and Meta Ads Managers, including campaign setup, optimization, and creative formats.
  
• Ability to implement and troubleshoot tracking solutions like Pixel and Conversion API for accurate attribution.
  
• Strong analytical skills to interpret performance metrics and make data-driven decisions.
  
• Proven experience in planning and executing global media campaigns across multiple platforms.
  
• Good communication and collaboration skills, with the ability to simplify complex ideas and engage stakeholders.
  
• Confidence to challenge ideas and recommend effective media strategies.
  
• A commitment to continuous learning and staying ahead of platform updates and best practices.

WHO WE NEED YOU TO BE

We think your oatsomeness is built upon the following qualities:

• You are a passionate advocate for sustainability who strives to create societal shifts and drive the plant-based revolution.
• You have problem-solving skills essential for identifying root causes and implementing effective solutions.
• You are a self-starter who enjoys building from scratch and implementing sustainable processes, structures, and tools.
• You are highly collaborative and understand that our success as a company depends on our ability to work together to find innovative solutions.
• You have a charismatic presence and a knack for steering conversations while diplomatically focusing the room on what matters.
• You are comfortable with ambiguity and chaos, energized by the challenge of building something lasting that benefits both the world and its people.

To be the perfect fit for Oatly, we believe you have a thirst for knowledge and are a result-driven person with high integrity. You thrive with a hands-on approach, even in times of rapid change. Your social competence allows you to work effectively both independently and collaboratively.

Finally, we hope that you share our values and have a great interest to carry out our mission in order to make the world a little bit better. 

YOUR APPLICATION

Phew! Well done if you’ve got this far. We’re glad we’ve still got your attention because we’ve got one last super important point to make.

As you can probably tell, we’re a norm-breaking company. For us, diversity and differences are an obvious asset. We know that amazing candidates can sometimes be put off applying for a job unless they can tick every box, and that makes us really sad. So please trust your gut and pop in your application if it’s feeling right. If you have the curiosity, passion, and collaborative spirit, let’s do this together! It will be fun!

Last day of application: December 4th.

We treat all candidates equally: If you are interested, please apply through our application system - any correspondence should come from there. This will ensure that the candidate experience is smooth and fair to everyone!

Love Oatly XOXO

 #LI-TA1