Barista Market Developer Denmark

Are you ready to make your mark in a smaller, growing brand leveraging your experience to deliver amazing results and build an outstanding company? Then we have a role at Oatly for you!
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Oatly was founded back in the 1990s and is based on Swedish research from Lund University. The company’s patented enzyme technology copies nature’s own process and turns fibre rich oats into nutritional liquid food that is perfectly designed for humans. Today, the Swedish company remains independent and dedicated to upgrading the lives of individuals and the general wellbeing of the planet through a lineup of original oat products.  


Oatly is a company built on the idea of change. Our mission is to help people upgrade their everyday lives and the health of the planet by making tasteful oat-based food products accessible to a wider audience in a world-class manner. It's why we come to work every day. And because health and sustainability are so close to our heart, we are more than just another food company – we are a lifestyle company. Our growth is fast - and accelerating. More and more people choose to switch to a plant-based diet for the sake of their health and the planet. With headquarters in Malmö and production in Sweden and the US, our products are available in almost 30 countries across Europe, North America and Asia.


Would you like to work for a successful and fast-growing company with innovative and tasty products that are good for your health and for the planet!? If so, we are happy to tell you that we might just have something for you, since we are looking for a Barista Market Developer in Denmark. The role is part-time.

As Barista Market Developer you will be responsible for establishing Oatly Barista Edition as the No.1 dairy free alternative in the coffee channel. You will have great knowledge of coffee shops in Denmark and establish strong relationships to drive awareness and trial of Oatly. You will use this network of credible and influential people you meet to spread the word and love for Oatly. You will represent the brand flawlessly and show real commitment to our company values with positive energy and a deep product knowledge.


You will create, lead and execute the development strategy for Oatly Barista Edition within the Danish market. This means that you will:


  • Identify and create genuine strong relationships which lead to mutually beneficially outcomes for Oatly and the top tier independent coffee shops, by visiting coffee houses and roasters, and creating partnerships with key influential accounts.
  • Encourage and further the understanding of how sustainability impacts the coffee industry.
  • Create great tools which help visibility of the current situation in order to continually improve.
  • Instantly win over all levels from baristas to owners to investors through your unique personality, outstanding knowledge and strong credibility.
  • Monitor our competitors and identify potential threats on the market. Sharing insight about movements and create an action plan on how to deal with increased competition.
  • Collect insight from the market about our products performance and share with the innovation team in order to improve our product performance.
  • Assist with the execution of larger events across the Nordics and be flawless in representing the brand (by being yourself).


You have solid experience and understanding within the coffee industry in Denmark with demonstrable commercial experience. You are an experienced Barista that want to contribute to sustainability, superior nutritional health, and trust.

To succeed in the role, you thrive in a job that doesn't include a traditional workplace structure. You are excited about delivering fantastic results, and a make-it-happen person, who is excited to roll up your sleeves and dive in. You are energized by the process of building something lasting from the ground up and love to build meaningful relationships and making connections around something you are passionate about.



We welcome people from all backgrounds who see sustainability and health as important values. If you have the curiosity, passion and collaborative spirit, work with us, and let’s do this together! It will be fun! 

Or, know someone who would be a perfect fit? Let them know!

Malmö HQ

Stora Varvsgatan 6A
211 19 Malmö Directions +46 (0)418 47 55 00 View page


Sustainability, health and trust are our core values and the foundation for our existence. These principles align us, but give us enough space to adapt them to our reality. If you plan to join us, our principles will help you get the hang of our culture quicker. We bring them to life by living them every day.


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