Community Manager for Norway (FREELANCE)

Please note that we will not be able to take you into consideration if you do not speak Norwegian.
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Oatly was founded back in the 1990s and is based on Swedish research from Lund University. The company’s patented enzyme technology copies nature’s own process and turns fibre rich oats into nutritional liquid food that is perfectly designed for humans. Today, the Swedish company remains independent and dedicated to upgrading the lives of individuals and the general wellbeing of the planet through a line-up of original oat products.   


Oatly is a company built on the idea of change. Our mission is to help people upgrade their everyday lives and the health of the planet by making tasteful oat-based food products accessible to a wider audience in a world-class manner. It's why we come to work every day. With head office in Malmö and production in Sweden, Netherlands and the US, our products are available in almost 30 countries across Europe, North America and Asia.  


IMPORTANT NOTE: This is a temporary position for a freelancer, from August 2021 to August 2022 – approximately 20hours per months. 

In a fast-growing company like Oatly we are opening up new offices and production sites, as well as expanding to new markets. Our aim is to drive change towards a more plant-based diet, for the sake of the planet and our health. The plant-based movement is set in motion, and the post milk generation is here to stay. Our brilliant community management team are in the front lines of driving that movement and building up our Oatly community of passionate consumers.   

Building up an Oatly community you need to be a specialist at building long-term relationships. I.e. – it’s not about service or making the consumer happy and pleased. Quite the opposite, we quite often create a stir and make some people really angry and upset. And that’s ok, as long as we know we’re doing what we believe to be the right thing for a more sustainable future. We always stand tall and firm in our beliefs.  

We believe, that if we’re to create real change in the world, we need to move away from the polarized discussions, the discussions and rhetoric that simplify things. We need to have in depth and initiated discussions based on facts about the complex issues we’re facing in the light of the climate crisis. This is what the daily work of our community management team is all about.     

If you’re getting a tingly feeling reading this and think you could be our next Community Manager in Norway, then you should applying here would be an excellent start. This is a great opportunity to take an active part in a sustainable company with great products and ambitions.  


At Oatly, our consumers are our heroes and key in the change we want to achieve. We’re a value-driven company and we’re utterly sincere when we say that our consumers are of highest importance/priority (you can find the best wording). Like we said, they’re heroes really. Only with our consumers we will be able to create a movement towards a more sustainable planet, and it’s our superstar community managers making it all happen!    

Oatly is a fearless company wanting to drive change towards a more sustainable world, and by doing so some find us controversial and some find us absolutely amazing. It’s all about perspectives and opinions. Therefore, you will be the one keeping a close dialogue and building long-term relationships with our consumers and having interesting and sometimes intense discussions with our critics. You’ll be in the front line as the voice and the ears of the company.   


We are looking for a brilliant communication genius with a true interest in nutrition, health and sustainability. Not only are we known for our delicious oat drinks, but we also love to loudly share what we believe in. Every day we have great - and sometimes challenging - conversations with people who want to learn more about Oatly or share their own thoughts. Therefore, it takes mastering rhetorics and excellent writing skills as most of the conversations take place in social media.   


  • You have a strong ability to communicate with excellent writing skills, and able to master the Oatly tonality   
  • You’re fluent in both Norwegian and English, both spoken and written  
  • You have the ability to quickly adjust to complex questions, answer and discuss them in a simple and honest way 
  • You work independently and you’re committed   
  • You're already engaged with our brand and love our products 
  • You feel connected to our mission of encouraging health, sustainability and transparency  
  • You’re a self-starter with no need of supervision to get motivated. We strongly believe in building a culture of individual accountability and ownership and need partners embracing that mentality  
  • You’re ready to make your mark in a smaller, growing brand leveraging your experience to deliver amazing results and build an outstanding company  
  • You’re comfortable with ambiguity and energized by the process of building something lasting from the ground up  

It would be nice, but not necessary, if you have at least two years working experience within Direct-to-consumer/Business-to-consumer (DTC/B2C), if you’re into crazy abbreviations or just being an absolute social media whiz.   

We would love for you to be a bit nerdy (like us) about what is going on in the world and keep up with everything that is happening – especially within sustainability and food!   

As part of the interview process, we will ask you to work on a Community Management task which consists of answering 2 consumer questions in Norwegian and English using the provided factsheet. 


We welcome people from all backgrounds who see sustainability and health as important values. If you have the curiosity, passion and collaborative spirit, work with us, and let’s do this together! It will be funPromise!  



Additional information

  • Remote status

    Fully remote

Or, know someone who would be a perfect fit? Let them know!


Sustainability, health and trust are our core values and the foundation for our existence. These principles align us, but give us enough space to adapt them to our reality. If you plan to join us, our principles will help you get the hang of our culture quicker. We bring them to life by living them every day.


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